Successful recruiters do not just hire a great candidate. They also utilize effective recruitment strategies and practices to enhance a candidate’s experience and prolong their time within an organization.

A successful recruiter’s job goes beyond just hiring top talent. As the job market has evolved, more options are available for candidates to consider. Hiring success also requires an effective hiring process, genuine connections, and an onboarding process that prioritizes the new employees’ experiences. Missing the mark on any of these areas can make your company go from someone’s number one choice to undesirable. Experience is everything, and having effective strategies and practices in place for recruitment will be essential to your hiring success.

A successful recruiter will require the following skills and use these effective recruitment strategies and practices:

Boring job positions will no longer work while attracting top talent. Your job posing is the first touchpoint you have with a candidate. Captivate their senses through words, audio, video, and imagery while reflecting the company’s culture, mission, values, and position expectations.

During the job posting phase, effective recruitment strategies and practices also include adding a FAQ section, explaining communication channels and expectations, publishing a workplace fairness statement, and including HR early in the process. Including these things and keeping them easily accessible to candidates will make you a successful recruiter and aid in hiring success. Effective recruiters use smart tools such as SidePost to post beautiful job postings or create convincing job descriptions that attract highly qualified talent.

Related Article: The Ultimate Guide to Posting a Job that Hires the Best Talent

Another successful factor in talent acquisition is knowing good branding. A successful recruiter will be able to curate strong branding for their job postings that align with its values and culture. People do not want to just work for a company. They want to work for a company that fits their lifestyle. Having the ability to showcase this during your first interaction will support your other effective recruitment strategies and practices.

With increased job applicants, it is easy to be overwhelmed and ultimately lose precious time with your ideal candidates. A successful recruiter will use automated systems to help bulk process critical steps in the hiring process and make the whole process faster.

Hiring candidates quickly and efficiently is also a perk for any company because it prevents positions from staying open too long and from having your ideal candidate look for work elsewhere. While candidates are considering multiple job offers, you will want to do what you can to keep your company on the top of their minds. Attracting the top talent and retaining them will be your key to long-term hiring success.

A positive candidate experience will lead to overall organizational success. So, if successful staffing is your goal, be sure to use an experience-led approach. This will include prompt communication, training your hiring team to sell the position, structuring your interview process, and providing candidates with a survey at the end of the whole experience.

Doing this will allow candidates to feel connected to your organization and the people who work there. It provides critical information on what it is like to work for your company before joining the team.

An effective recruitment strategy is to document your processes. This crucial step to the hiring process is not usually overlooked intentionally. When it comes down to all of the tasks a recruiter must do, this is the one that is generally put on the back burner due to time.

To curate a standard practice, documenting hiring processes must be a priority. In doing so, a company can engage more quickly, provide consistent decision-making, and allow each candidate the same experience.

Having documented hiring processes also makes it easier to train people if team members are added or changed because the framework and expectations are already made. Keeping this practice at the forefront of all company processes will lead to successful staffing and overall higher company satisfaction.

All recruiters should have a vast network of contacts, and an effective recruitment practice is to use it. A successful recruiter will know that they should not just hire the best candidate from the pool of applicants, but the best candidate they can get for the role– period.

Often, the talent that is a perfect fit for a role may be working within a different organization, not looking for job postings, or not even knowing your company exists. A successful recruiter will keep their network close while in the hiring process.

During successful recruitment, one must be fully prepared. We are not just talking about showing up on time and having the correct contact information for your current interviewee. An effective recruitment strategy would also be an interview guide, a scoring system used when evaluating all candidates, and a dedicated decision-maker.

Missing the mark on any of these areas not only makes a recruiter look inadequate. It also makes the hiring process less efficient and creates a choppy experience. To have hiring success, efficiency, and smooth execution are required.

Another success factor in talent acquisition is determining a candidate’s values, lifestyle, and strengths. Then you can evaluate if they are a good fit for your company. It is very common for candidates to know how to answer the standard questions asked in an interview. Being able to get down into who a person is and connect on a deeper level is going to be critical in the hiring process.

Having the ability to ask the right questions and boost your engagement with your candidate will also help provide the correct insight into information that both parties need to consider before hiring or accepting a new job.

Make yourself memorable in the hiring process! A successful recruiter will need to boost engagement with candidates and curate a genuine connection by uniquely getting the candidate’s attention, scheduling informal introductions with not only yourself but also other potential coworkers, being honest during the interview processes, having hiring managers use unbiased decision making, and making sure the individuals within the organization a candidate is meeting with radiate the companies values.

Though this list may seem daunting, being genuine and honest will do wonders for successful recruitment.

Not all new hires are going to thrive. Knowing why, and tracking what was missed, will help lead to future successful hiring. Notating what a candidate’s experience is like, having a universal scoring system for each candidate applying for a specific role, and being attentive to a team’s wants and needs will give you a successful recruiter a good understanding of what a candidate must have to succeed on a team.

A failure to plan is a plan to fail. Be sure you are setting up your new hires for success. This can be done by understanding their challenges, accelerating their learning, and making them feel welcomed on a team.

People new to a business are still getting the hang of the company culture and expectations. Help them transition by keeping in touch after completing onboarding and connecting them with other top talent and peers.

The faster a new hire can learn what is needed to be successful on a team, the more they can accomplish in the first few months within the organization. This is a win-win for both the new hire and the company because they are productive employees and have accomplishments to celebrate.

Giving your new hire direction and letting them know their weekly training scheduled will also aid in this transition and let them know you are there to take care of them. A successful recruiter will find the best candidate for a job and do what they can to keep them in the long term.

Be a clear example of expectations and workplace culture. If a company is working partially remote, be sure to do so while onboarding. Not only can this curate good habits at the beginning, but it also lets the new employee start understanding the company culture right away.

Success factors in talent acquisition also include customizing new hires’ onboarding. By scheduling opportunities to shadow people in similar roles, helping them meet the right people, and previewing required readings and training videos will ultimately maximize both your and the new hire’s time. Having the plan initiated and all supplies and work equipment ready will also help ensure onboarding can effectively start right away.

Successful staffing also requires talent development. A candidate may come with the proper background knowledge and experiences necessary to succeed, but knowing that products evolve, marketing is changing, and growth is always possible will ensure you are staffing great employees and curating employees ready for the future.

Helping your new hire envision their future with your company will also support hiring within and prevent the hiring cycle for the same position from repeating year after year.

Job advertisements have been evolving from the traditional job post. Those boring, text-only job posts are no longer attracting the best talent because the way we consume information has changed. Job seekers will often look over a job post and make a split-second decision of whether or not they should apply for a job.

• Want to stand out as an employer?

• Want to persuade and attract hot young top talent?

• Want to tell a compelling story about your job?

• Want to add video, photos and voice to your job posts?

If your answer to any of these questions is YES, try SidePost