Tips for Your Recruitment Marketing Strategy
Your recruitment, talent, and staffing marketing strategies need to be on point to attract the right kind of people in your job advertisements during your candidate search. The world of business is an always evolving world, if you want your business to succeed you need to have the best of the best in your employment. This can be a daunting task to some considering just how competitive the job market has become these days. Here are ten considerations to keep in mind while evaluating your talent acquisition marketing strategy.
- Your current employees can be a great source for referral hires that can decrease the amount of time and money spent on your staffing marketing strategy meetings.
- Evaluate your business website to determine whether or not it gives job-seekers a good first impression of your company and its culture.
- Use storytelling and visual job posting platforms such as SidePost. Don’t just post a job tell a story about it. SidePost has a Job Story Builder that you can publish or create job descriptions for free.
- Learn to leverage social media websites like Facebook, Instagram, and Tiktok to target candidates you would have otherwise missed through traditional job advertisements.
- Optimize your email and video marketing to showcase to your potential candidates the successes of your company and how its teams have grown and become more innovated since the pandemic started in 2020.
- Pay to promote your open positions and organization on all platforms available to you: Job Boards, Facebook, Tiktok, Instagram, YouTube, etc.
- Maintain your credibility and reputation as a company worth working for.
1. Incentivize Your Current Employees to Refer People They Know
Your current employees can be the greatest and easiest tool to have in your recruitment marketing strategy.
Create a referral system that incentivizes your employees to refer a friend, colleague, or family member that they believe has the skills your company needs. This not only gives your team members an additional way to make them feel even more a part of the company team, but it also is a cost-effective way to bring in new talent without all the additional marketing costs.
Plus, everyone knows that working with friends is a great way to boost morale and productivity.
2. Optimize Your Website for Job Seekers By Adding a Careers Page
Your website is the face of your company in today’s technological world. What potential candidates see when they click over to your website after seeing your job advertisement will determine whether or not they want to fill out an application for your open positions.
Having a careers page on your website gives your potential candidates a place where you can showcase all the information you want your candidates to know about your company, what your current employees love about the company, and its work culture and employee benefits for any open positions you are looking to fill.
However, this is only as effective as the strength of the SEO of your website and your careers pages. You will need your pages to have strong search engine optimization based on your brand keywords.
You can learn more about the basics of SEO here.
3. Learn How to Promote Your Brand via Social Media Platforms
Social media has been an immovable force in the world of business over the last decade, and even more so in the last two years. Use social media friendly job posting platforms that allow you to add videos and images to your job advertisements such as SidePost.
Companies that are unable to or unwilling to learn and incorporate social media into their business and recruitment marketing strategies are missing out on the largest audience of potential customers and potential job candidates. To that point, studies have shown that companies that develop leads through social media tend to convert at least seven times more than their leads that are outside of social media.
So, if you haven’t already, it’s time to devote a good portion of your candidate search to creating effective recruitment strategies and practices with social media.
4. Run Campaign Promotions on All of Your Job Boards
Even though businesses must learn to adapt to a social media world now, that doesn’t mean your company should throw out some of the older and traditional ways of job advertisements.
Don’t ignore or neglect job board advertising. Make sure that your recruitment marketing strategy includes the use of job board advertisements.
By taking the extra step to promote these job advertisements, you will increase the chance of candidate conversions because your advertisements will be shown at the top of the job board ahead of everyone else’s.
5. Preemptive Communication is Key
Once you’ve created your careers page with SEO in mind, take the time to set up a live chat option for all of your candidates that will be visiting the page.
By adding this live chat option, you can communicate with your prospective new employees to answer any questions or concerns they might have. Going this extra mile for your candidates will show them you and your company is easily accessible and willing to help them through the application process in a friendly manner.
6. Stay Relevant in Your Candidate’s Mind by Utilizing Email and Video Marketing
After you have been able to collect the information from your job candidates, have your talents acquisition marketing team begin an email and video campaign to stay fresh. A good recruitment marketing strategy should be a multi-faceted strategy. One of these strategic approaches should be email and video campaigns. Use Job Story Builder to build talent acquisition campaigns.
Use email and video marketing to highlight any relevant information about the company and its successes. Show your candidates all the awards you’ve won, give specific employees and teams the spotlight to brag on how well the work environment and culture are.
80% of people want video content from the companies they show interest in, and email marketing still holds one of the highest ROI.
7. Utilize Facebook Advertising
Facebook is still one of the most frequently used and visited social media websites daily.
Using Facebook advertising not only allows you to promote your job advertisements on Facebook but Instagram as well. Invest in the education of your staffing marketing team to make sure they know how to utilize this powerful marketing tool to promote your open positions to exact regions, education levels, and work experience.
8. Go The Extra Recruitment Marketing Mile and Utilize YouTube Advertising
YouTube has become the second-largest search engine in the world, after Google. All you need is an existing Google Ads account and a YouTube account from which you will upload your video ads. An alternative to YouTube could be creating a highly visual and video-enabled Job Story and share it on professional social media websites such as LinkedIn.
Simply take snippets of the videos you’ve already created (or create brand new ones) for other marketing campaigns and strategies and pay a low and reasonable amount to have them turned into short YouTube video ads or display ads.
As it is with Facebook advertising, you can dial in the specific audiences you want to see your video ads so you are not wasting your recruitment marketing budget advertising to the wrong target audience.
9. Make Sure Your Business Listings Are Up to Date
It is inevitable for a job candidate to do some review research on your company. They will look for this information from websites like Yelp. You want to make sure that those business listing websites are another lead generator that works for you rather than against you.
When they are researching your company, make sure those listings have the correct information about your company such as your building location addresses, website links, and contact information.
This simple but effective tool can be overlooked by some businesses, but it is still important to have. The last thing you want to happen is for someone to end up at the wrong location or call the wrong business when setting up an interview.
10. Keep An Eye on Review Sites
Reputation is a vital key to keep in mind when you are looking to acquire new talented hires. You want to make sure that your candidates are getting a clear and honest picture of your company and how it operates.
If you’ve spent years developing a great reputation for your company you want to make sure that your reputation is upheld on these review sites. Statistically speaking, 75% of job seekers are more likely to apply to a company that actively manages and upholds its reputation.
The Bottom Line
The business world will only ever continue to grow more competitive. If you want your company to grow and succeed to outperform your competitors, you need to have a strong talents acquisition marketing strategy. Not only do you need to have a strong recruitment marketing strategy, but it needs to be a multi-faceted strategy that combines the old ways with the new ways to optimize your chances of reaching your targeted audience.
It isn’t enough anymore to create an unattractive text-only job advertisement and to post it to online job boards. You need to tell a compelling story about your jobs using smarter storytelling platforms such as SidePost. Build your strategies by utilizing your current workforce, invest in the education of how to use social media platforms for effective advertising, promote on traditional job boards and uphold your online reputation. By having this multi-faceted strategic approach, you will exponentially expand your recruiting reach and gain your ROI’s when you land the right person for the right job.
Post a Job That Hires The Best Talent
- Want to stand out as an employer?
- Want to persuade and attract hot young top talent?
- Want to tell a compelling story about your job?
- Want to add video, photos and voice to your job posts?
If your answer to any of these questions is YES, try SidePost
Use SidePost as an online job description builder and talent marketing platform for your jobs
No more boring PDF, DOC or WORD files for your job descriptions anymore. Just use SidePost and share a link.
Create a beautiful job description online on SidePost, generate a link for your job and share it with candidates via email or social media. Save time, go viral and hire quickly.
Humans process visuals 60,000 times faster than text.
Posting a job with visual content such as video and images will make your job postings more engaging and help you share your brand, culture, and values. Visuals are content.